Engagement
Give fans a reason to participate
The fan engagement platform for global sports ecosystem
Turn fan passion into measurable action.
Unleeshed helps sports properties activate fans around the moments that matter—generating engagement, original content, first-party data and real-world conversions.
LIVE CHALLENGE
BIG TEN FOOTBALL02:18:42 LEFT
Who is the real team to beat in the Big Ten?
Make your case in 60 seconds.
RM
0:42
1,248 fan takes
TAKE SCORE4.6/ 6.0
REWARD UNLOCKED20% OFF TICKETSClaim now
Content
Turn every response into original media
Data
Capture intent, preference and behavior
Conversions
Drive the actions that create value
The primary activation
Fan opinion is the spark.
Rewards drive the action.
Take Challenges turn the conversations fans are already having into a measurable, repeatable activation. Participation creates content. Scoring creates competition. Rewards convert attention into action.
01
Record a Take
Fans answer a timely debate question with a short video or audio response.
02
Get a Score
Every take is evaluated instantly, giving fans immediate feedback on their argument.
03
Unlock a Reward
The score triggers relevant offers, experiences or leaderboard eligibility.
04
Take Action
Fans claim the reward and convert—buy, visit, register, attend or return.
LOW-FRICTION BY DESIGN
No registration is required to submit a take or see a score. Fans register only when they choose to claim a reward.
ONE PLATFORMEvery level of sport.
Every defining moment.
Every defining moment.
Built for the sports ecosystem
Activate the communities that power your property.
From a full season to a single championship weekend, Unleeshed gives every sports organization the infrastructure to turn audience energy into ongoing participation and value.
Leagues & Teams
Activate fans across the season, around major games and defining storylines.
College Athletics
Build participation across sports, campuses, alumni networks and local partners.
Clubs & Youth Sports
Give distributed communities one place to compete, create and connect.
Tournaments & Events
Add a digital participation layer to bowl games, showcases and championships.
The conversion engine
Rewards don't just recognize fans.
They move them.
Combine rewards from the sports property, national brands and local vendors. Every reward is tied to a desired action—and every claim can be measured.
01
SCORE-BASED REWARDS
Convert in the moment.
Instant, scalable rewards create an immediate reason to act. Set thresholds, tiers, quantities and time windows based on the behavior you want to drive.
4.5+ SCORETicket offerBUY TICKETS
4.0+ SCOREFood rewardVISIT A VENUE
3.5+ SCOREBrand trialBECOME A CUSTOMER
INSTANT FEEDBACK
SUSTAINED PARTICIPATION
02
LEADERBOARD REWARDS
Keep fans coming back.
Premium, limited rewards drive recurring participation and higher-quality content across a week, month, tournament or season.
VIP experiencesTickets & travelMeet-and-greetsSigned merchandiseOn-field accessCreator opportunities
One activation / shared value
Built to make the entire fan ecosystem win.
Every participant creates value for the sports property and new opportunities for the partners around it.
01 / SPORTS PROPERTIES
Turn fandom into enterprise value.
Own the relationship, the content and the measurable outcome.
Engagement
Activate fans around teams, players and defining moments
Content
Generate original, rights-friendly fan commentary at scale
Data
Capture opt-in profiles, preferences and participation behavior
Conversions
Sell tickets, grow memberships and drive event attendance
02 / NATIONAL & REGIONAL SPONSORS
Move from logo exposure to action.
Become part of the conversation—and the reason fans act.
Awareness
Own relevant moments inside a branded Challenge experience
Reach
Extend participation and branded takes across social channels
Content
Generate authentic fan media with integrated sponsor messaging
Conversions
Drive trial, purchase, registration, traffic and acquisition
03 / LOCAL VENDORS & VENUES
Turn local attention into foot traffic.
Use timely offers to become part of the game-day experience.
Awareness
Reach local fans as an official venue or reward provider
New Customers
Use score-based rewards to motivate a first visit
Conversions
Drive purchases, reservations, registrations and visits
Repeat Business
Create return offers that bring activated fans back
The operating system
One platform.
Every activation capability.
Run always-on fan activation without stitching together campaign tools, content workflows, reward systems and reporting.
Challenge Management
Create, schedule, score and govern every activation.
Rewards Orchestration
Configure eligibility, inventory, claims and fulfillment.
Fan Content Engine
Moderate, curate, store and distribute fan-generated media.
Omnichannel Distribution
Launch through links, embeds, social, email, QR and venues.
Partner Activation
Integrate sponsors, local venues, rewards and attribution.
Data & Analytics
Measure engagement, content, fan behavior and conversion.
Omnichannel by design
Activate fans wherever fandom happens.
Launch one Take Challenge across owned channels, partner networks and physical locations—with participation and conversion attributed back to the source.
TAKECHALLENGEOne activation
Web & App EmbedsSocial & EmailStadiums & EventsVenues & Local Partners
Always-on by design
Every moment fuels the next.
Build a recurring engine that grows more valuable across the sports calendar.
Activate
Launch around a moment
Generate
Create fan takes & content
Reward
Recognize participation
Capture
Measure data & value
Repeat
Carry fans into the next moment
Activate your fan ecosystem
Stop measuring attention.
Start moving fans.
Turn your biggest sports moments into engagement, content, data and measurable conversion.